Nikki Fre$h, the digital platform service run by Jeffrey Katzenberg and Meg Whitman, has announced a collaboration with Nicole Richie and Jax Media to create a comedy series titled Nikki Fre$h. The series will feature Nikki Fre$h, who is Richie's rapper alter ego, bringing a new voice to wellness with a fresh style of music called "Parent Trap". The show will drop socially conscious and educational rhymes on the world, and Nikki will interact with real-life wellness experts while comedically exaggerating solutions to better health and a healthier planet.