Billy McCoy, the proud owner of a small traveling Wild West show, is struggling financially. For the past six months, he has not paid his employees. At a gas station, he picks up Antoinette, a stuck-up blonde from a wealthy family, who was left without any money on their wedding night. Billy likes her looks and hires her as his assistant. She seems to bring bad luck to their business, making it worse and worse. In these difficult times, she loses her reluctance to accept her new life and starts to like Bronco Billy.