Thirteen-year-old Holly Hobbie lives with her family in Collinsville, a picturesque North American town known for its main-street values. Each episode follows Holly's journey to make the world a better place, while tackling the everyday challenges of growing up – from bullies to breakouts, crushes to curfews.
In Season 1, Holly's primary mission is to save the struggling Calico Café, which she runs with her grandmother. Her relationship with Amy (her best friend since the age of two) is tested by the arrival of new girl in town, Piper. Holly is a talented singer/songwriter, and catchy original music performed by Holly (Ruby Jay, with 485k IG followers) connects with each episode's plot during live performances at Holly's open-mic events at the Café.