Twenty-year-old Elya is a student and an ecology enthusiast. One day, Matvey, the head of a construction company, comes to her university to discuss a development plan for an old forest park. Elya is not hesitant to criticize his project and destroy it. Matvey is impressed by her self-assuredness and tries to influence her with his usual methods - simply trying to "buy" her support. However, Elya does not need any sponsorship.
Surprisingly, Matvey offers Elya a bet: seven romantic days according to his rules. If she decides to leave after that, he will refuse to build a skyscraper in the forest park. Elya agrees when Matvey actually suspends the design work. She sees herself as something akin to the heroine of the movie Pretty Woman, but Matvey turns out to be nothing like the person she had imagined.