In a small Minnesota town, the annual beauty pageant is being covered by a TV crew. Former winner Gladys Leeman wants to make sure her daughter follows in her footsteps, and she has one condition: Amber Atkins must win the pageant. The Leemans are the richest family in town, but the police are pretty relaxed about it all. Despite everything, main rival (but nice) Amber Atkins won't be stopped. There could well be more death and disappointment to come.