Philippe Clarence, a famous Parisian dressmaker, seduces his friend's fiancee. For the first time in his life, this is for real. The film also portrays a sharp picture of the fashion world. A young dress designer plays fast and loose with the hearts of all the fair maidens he encounters, leaving them in a Paris lurch. However, when he meets the fiancée of his best friend, he falls deeply and truly in love with her. The girl soon faces two choices: marry the reliable fiancée whom she doesn't love, or run off with the dress designer whom she is infatuated with. She sees that she also has a third option and makes the wise choice...she rejects both. The dress designer is not well equipped to accept rejection, and he makes a bad decision.