In a modern-day horror story, a terrifying internet meme known as "Grimcutty" has caused widespread panic among parents in the town. The meme is believed to be causing young people to self-harm and even harm others. When a real-life version of Grimcutty begins attacking teenager Asha Chaudry, her parents suspect that she is cutting herself out of some sort of challenge. Asha's phone is confiscated by the authorities, leaving her with no one to turn to for help. She must figure out how to convince her parents that she is not actually cutting herself, but rather being manipulated by someone or something else. With no evidence against her, Asha must find a way to get through to her parents and stop the Grimcutty once and for all.