Marvel Entertainment, the world-renowned American animation production company, has designed many well-known comic book characters such as Spider-Man, X-Men, and The Avengers. Now, Marvel is collaborating with Japanese animation company MAD HOUSE to produce anime versions of their popular superhero characters. This new collaboration involves not just a simple adaptation but also creating a brand-new storyline based on the original character designs of Marvel. Following the launch of "Iron Man" in October 2010 and "Wolverine" in January 2011, the third installment, "X-Men," will officially premiere in the spring season of 2011.